5 Ways Good Companies Screw Up Digital Media

It’s been a good decade since many companies jumped into blogging, Facebook, Twitter, LinkedIn, and later Instagram. Yet fundamental and elemental rookie mistakes still trip up many good companies. Here are five major areas that are simple, if not always easy, to fix.

5. It’s not an offensive game. Digital media is straight-up defense, and not just customer service and brand protection. Your customers are talking to you. Social listening, search data, and performance metrics are market research you can do every day. Tune in. No one cares what you want…